Calisto Adriatic / Gartner Bulgaria

Tel. +359 2 9711401 Fax +359 2 9711402
Mobile +359 87 7677113
6 Hubavka St.
1111 Sofia Bulgaria
alex.zahariev@gartner.com
gartner.com

Gartner Executive Event – Sheraton Hotel Sofia – 20.05.2010

Complimentary Invitation

Gartner is pleased to invite you to a to a complimentary "Gartner Executive Event":

Lost in licensing? Learn how to cut software spending without it costing you more.

This event is part of our strategic orientation to help IT and business executives use technology to build, guide and grow their enterprises.

With significant pressure on budgets it is critical to optimize IT costs. In this briefing Gartner will highlight IT asset and financial management best practices to help you reduce software cost.  As software is often a large line item on the IT budget we look specifically at how you can best negotiate with some of the strategic suppliers, like Microsoft, IBM, SAP and Oracle.  We point out licensing cost traps and how to avoid them as part of a successful IT cost optimization initiative.

Besides a brief overview of Gartner, the world`s leading ICT research company, we are going to give you an opportunity to listen to leading Gartner analysts on area of IT Asset Management and Procurement:

Peter Wesche, Gartner Research Director, IT Asset Management and Procurement team

and

Victoria Barber, Gartner Principal Research Analyst, IT Sourcing, Procurement & Asset Management group

Topics that will be covered are: 

1. Negotiating with the Big Four Vendors: IBM Microsoft Oracle and SAP
2. Measure Twice, Cut Once: IT Cost Optimization with Asset Management

Who should attend:

CEO, CIOs and other senior business and IT decision makers.     

Gartner Executive Event will take place at:

The Sheraton Hotel Sofia |  Sofia  |  20th of  May2010 |  Thursday  |   9:00 – 13:30

Agenda:

08:30 - 09:00

Registration 

09:00 - 09:15 Welcome and Introduction :Ivan Maglić, Gartner Adriatic/Calisto, Regional Manager
Alexander Zahariev, Gartner Bulgaria/Calisto Adriatic, Managing Director
09:15 - 10:15 Session 1: Negotiating with the Big Four Vendors: IBM Microsoft Oracle and SAP - Peter Wesche, Gartner Research Director, IT Asset Management and Procurement team

This presentation addresses the challenges customers have when negotiating with large software vendors; it focuses specifically on Microsoft, Oracle, IBM and SAP and will recommend negotiating strategies and vendor management tactics for each. For many clients these vendors represent substantial investment requirements and potentially huge savings if contracts are negotiated well; but there are substantial downside costs for those who fail to proactively manage the negotiations. This vendor analysis will provide invaluable insight for negotiators, software asset managers and anyone who will be involved in negotiations with these vendors.

Key Issues:
· What are the trends in buyer supplier dynamics with major software vendors?
· What are the leverage points that can be used in negotiations with these vendors?
· Where are the primary areas of unexpected risks in the contract and the key terms and conditions that should be negotiated?
10:15 - 10:45 Coffee Break
10:45 – 11:45 Session 2: Measure Twice, Cut Once: IT Cost Optimization with Asset Management -  Victoria Barber, Gartner Principal Research Analyst, IT Sourcing, Procurement & Asset Management group

It is a well known IT paradox that unmanaged spending cuts can actually increase costs. Approximately 35 percent of the IT operating budget is directed at supporting investments in hardware and software. These costs cannot be safely optimized without IT Asset Management and Procurement. Spending is only the visible extent of cost. The more dangerous part of all cost is unseen. It is this part of the cost iceberg, below the waterline, that can sink enterprises by tearing into their cash flow.

Key Issues:
· What is the difference between Spending and Cost: Where do IT Finance, Asset Management and Procurement intersect?
· How do I start a software asset management program and how can I make it cash positive?
· What will it cost if I do nothing and why can’t I plan to spend nothing?
11:45 – 12:15 Q & A Session
12:15 – 12:30 Gartner services overview; Event closing:  Ivan Maglić, Gartner Adriatic/Calisto, Managing Director
12:30 – 13:30 Peer Networking & Luncheon
Remark: Sessions are held in English.

Please note: Places are limited!
Online registrations are possible till Thuesday May 18 or when we reach the registration limit.

For more information: Alexander Zahariev, GSM: +359 87 7677 113, e-mail: alex.zahariev@gartner.com

We are looking forward to welcoming you as our guests to Gartner Executive Event, which will take place at the Sheraton Sofia Hotel on May 20, 2010.

Alexander Zahariev                                                           Ivan Maglić
Managing Director                                             Regional Manager
Gartner Bulgaria/Calisto Adriatic                         Gartner Adriatic/Calisto

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Media Partners:

              

To become media partner of the next Gartner event in Bulgaria, please call Mrs. Janet Naydenova, marketing consultant, Mobile: +359 888 616 498   

Gartner Leaders, participated at Gartner`s events in Bulgaria:                       

Mahoney_John-Photo
Ivan_Maglic - Photo
Mark Raskono Profile  
Alexander Zahariev
Peter Wesche Profile
Victoria Barber Profile

Mark Raskino - Research VP & Gartner Fellow

Rsrch: www.gartner.com/AnalystBiography?authorId=18594
Tweet: www.twitter.com/MarkRaskino
Book: www.gartner.com/hypecycle 
http://www.youtube.com/results?search_query=mark+raskino&search_type=&aq=f 
Blog: http://blogs.gartner.com/hypecyclebook/. 
Additional comments from Ms. Fenn are available on the Gartner YouTube channel at:
http://www.youtube.com/watch?v=nU8urwaQLbU. A digital file of the book cover is available at:
http://www.gartner.com/it/products/research/media_products/book/resources.jsp. 
Additional videos are available at http://www.youtube.com/gartnervideo.



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About Gartner
Gartner Inc. is an independent and objective research and advisory firm that helps IT and business executives use technology to build, guide and grow their enterprises.

With the convergence of IT and business, technology has become increasingly more important – not just to technology professionals, but also to business executives.

Many technology professionals and business executives consider research from Gartner to be indispensable. In fact, thousands of companies and government agencies worldwide will not make major IT decisions today without asking: “What does Gartner say?”

Gartner was formed in 1979 in response to the need for better, more independent insight into the full range of IT decisions.

For more information about Gartner, please visit: www.gartner.com 

About Calisto/Gartner Adriatic

Gartner has been present in the Central Eastern Europe since 1995. Since 1999 company Calisto d.o.o. from Zagreb, Croatia has become Gartner representative Agent for Croatia. In the last 10 years Calisto achieved great business results and started business activities in neighboring countries in 2006. Since 2007 Calisto has been more active in addressing Bulgarian market and now is opening a local office in Sofia to accelerate marketing and sales activities in Bulgaria.